Community Pedestrian Plan Branding

This series of pedestrian plans included four unincorporated Los Angeles County communities. The communities are diverse, ranging from desert environments (Lake Los Angeles) to suburban and urban settings (Westmont/West Athens and West Whittier-Los Nietos). The effort includes extensive outreach, bicycle and pedestrian counts, design guidance and pedestrian project recommendations.

As part of the outreach efforts, branding for the project and individual communities was developed. Branding concept development included design guideline standards and multiple logo development based upon that style.